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Month: July 2018

Tips To Make Email Marketing

Pretty much everyone that has done any email marketing will say that there is a lot more to it than just typing out a short message and sending out your posts to your subscribers. With a little understanding, most can easily follow the steps and implement a wise email marketing strategy.

First, we need to learn how to build a quality email list of niche related readers who are interested in your email updates and opportunities and will read and click on the links.

Many businesses consider email to be one of their most successful marketing avenues to reach their potential customers and is a valuable tool for any company seeking to reach its audience.

In the last post ” Email Marketing For Beginners – Important 1st Steps Video” we started with how email marketing works and finished with a video on setting up your first campaign.

In this article we’ll be covering the following topics:

  1. How blog broadcasting works
  2. Sending automatically vs manually
  3. Hitting the publish button
  4. Finding the RSS feed URL
  5. Tracking your results
  6. Let’s get started step by step Video

How blog broadcasting worksThe invisible chain all starts with traffic >>> to your website blog post >>> to blog RSS feed >>> your email autoresponder >>> triggers an auto email message to your list >>> first reads your send time >>> sends email to your list.

Every WordPress website has an RSS feed, which is short for Really Simple Syndication which has certainly improved the way that users interact with article content online.

Have you seen text or image buttons on various websites inviting you to subscribe via RSS and wondered what it meant? These RSS feeds give their users the ability to simply subscribe to the free RSS feed and then read the updates from the site in what is called a “Feed Reader”.

These feeds benefit those who actually own or publish a website because website owners can get their content quickly to their readers by submitting to the various RSS directories.

What is a Feed Reader?

All Feed Readers are pretty much the same and using one makes it possible for you to quickly scan the headlines and updates of all of your favorite sites in your own RSS feed. Simply put, the feed readers purpose is to gather and display web feeds from your favorite sites in one place. By using a feed reader you can have updates and new articles from multiple sites delivered to you without having to go visit each website individually.

How do RSS Feeds work?

RSS feeds are simple text files that once submitted to feed directories, will allow subscribers to see the content in a short period of time after its updated. There are probably many, or at least a handful of sites that you regularly check on for new content and updates.

Think of the time spent checking out all of these sites and not finding anything new, only a need to come back in a few hours, the next day, or until some of the sites decide to put up something new. That’s time-consuming, and when you’re checking out numerous sites on a daily basis the RSS feed is an awesome time saver.

Usually, on most sites, there’s an orange feed icon that has become the standard for feed subscription. You can go to your favorite websites and click on the orange icon and you’ll be subscribed to that particular sites RSS feed, which will send new content to your Feed Reader. This makes it so much easier and a time saver as you can see all of your favorite sites latest posts and update entries in one place.

There are a number of different types of FR’s depending on your intended use or the way that you want to view the latest content from the sites. There are five different types of FR’s that are available for free online, including; desktop FR’s, built-in browser FR’s, email-based FR’s, web-based FR’s, and mobile feed readers.

Every blog will have an RSS feed and every blog post will have a syndication feed that will go to your autoresponder. This triggers an automated email to your list after first reading the preset sending time. At the right time, the autoresponder will be sending out your posts to those on the list. All of the autoresponders, Aweber, MailChimp, GetResponse, etc., will have their own way of doing this process, all with the same end results.

Hitting the publish button – Sending automatically vs manually

Within the autoresponder, there is an opportunity to have your emails automatically sent on a specific day and time of day, or you can choose to send out your posts manually.

The only real difference between the two settings is that with the manual sending choice there’s an opportunity to tweak the message or customize it before sending out your post to your readers.

How to find the RSS Feed URL

Go to your websites blogroll and in the browser, at the end of your URL, add ” /feed” and then press “enter”.

Your RSS feed should appear on the screen. Your RSS feed URL is your website address plus: /feed.

Tracking your results

To find out who is clicking on your emails, reading them, clicking on the link, etc., here are two places that you can use to check on the email campaign results:

1. Inside the autoresponder, you’ll see all of the details and specifics.

Some of the autoresponders, Aweber, Constant Contact, MailChimp to name a few, have an app to download on your phone so you can have all of the information at your fingertips.

2. Google Search Console Analytics – click on Acquisition Overview, then Referral

This is to find out how many people clicked on the sent email and went to your website from the autoresponder.

How To Using Premium Email For Business

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. “Email marketing is using the specific tools to send your advertising emails to a group of people.” Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let’s take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don’t get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It’s not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

Making Effective Email About Customer Support

If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.

That is why having an email customer support is becoming a necessity nowadays. But how do we know that our emailing strategy is still effective?

Here are important questions you should ask to find out if you are doing your emailing right.

Did You Lessen the Customer Struggle?

Customer support exists because of one reason: to ease your client and provide solutions to their struggles in relation to your product or service.

This should be a clear objective, not only to the business owner, but also to the customer representative. You can only do this if you are communicating effectively to your customer. One big factor that can affect the communication between the support and the customer is the clarity of the email.

Here are quick tips to ensure that your email is clear:

  • Avoid using big words – using big words may make you sound smarter in real life, but not on email. Remember, your aim is to make your customer understand and you do not need jargons to do that.
  • Do away from long paragraphs – You know the feeling of reading long paragraphs right? Make use of line breaks and split those long paragraphs. It is much more effective to use numbers than bullets when you are doing a step-by-step process. It makes referencing easier.
  • Human Touch – even with the rise of artificial intelligence, no one wants to talk to a robot. By adding human touch like using your customers’ first name, they can feel your empathy and will be assured that they’ve got your full attention.

Have You Acknowledged Your Receivers’ Perspective?

Everybody has different views, and sometimes as a sender, we are too focused on what we want relay without considering the customers’ point of view.

Likewise, it is important that you keep your email specific and simple. If you are responding to a complaint email, make sure that you identify the time frame in resolving the issue. If it is an inquiry, acknowledge what they are asking and give them specific answers.

Before hitting the send button, reread your email. How does it make you feel?

Did It End Positively?

There’s nothing worse than ending any conversation in a negative way, so make sure that you include a positive note, whether the problem was solved or not.

Before ending, make sure you give all the possible support you can give. The efficacy of email customer support boils down to this question: how many extra miles can you give for your customer?

How To Make Good Newsletter

How to Engage Your Target Audience for More Clicks

Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.

While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more.

If you haven’t reviewed your stats on your newsletters, it’s a good time to do so. We reviewed various email marketing tools before, and if you use any of those, you have the numbers on your newsletters easily available to you.

If you don’t have those numbers, it’s well worth looking at our post and upgrading to a better service.

Take a look at these industry-by-industry newsletter averages and compare them to your stats. Are you at par with your industry, above or below the average?

If you’re above, you likely have a pretty good newsletter already. If you aren’t seeing numbers like these then your newsletter structure likely needs to be overhauled.

So what can you do to get those numbers up?

Make sure you’ve got these all covered!

1. Set a goal for every newsletter.

Whether it’s a sale or a webinar event announcement, make the point clear before you start. If you have more than one goal, create a hierarchy for your newsletter designers to adhere to.

If you do them yourself, create the guide so you don’t stray off course. By making this goal system you’ll stay on topic and deliver your message without clutter.

2. Write your email with your goal in mind.

Write it out without any distractions and once done, put it away. After a few hours look at it again and refine it so it’s more streamlined.

Often when we start writing we include many elements that are actually unnecessary, and when it comes to email newsletters you want to be as clear and concise as possible.

If you’ve got a link you want users to click on, then you have to make sure that goal is stated right at the start.

3. Ensure there is value in your goal.

What will users receive by clicking? If you haven’t given them a good reason to click, then they likely won’t. An announcement isn’t as valuable as directing users towards a conversion funnel, so keep your goal(s) in mind when evaluating what’s most effective.

A new sale or webinar with a way for users to buy or sign up on your website warrants a quick, clear email that explains what your newsletter is about and the value the user will get if they click.

4. Make it easy to click through!

Don’t hide your Call To Action (CTA) amongst a mountain of copy. Remember: most users tend to be on mobile devices, so if your newsletter copy and CTA are too small, you’re throwing away potential leads/users.

Always remember not to overcomplicate things. Make it clean, quick, and simple, and if you have value in what you’ve emailed your subscribers about, they will naturally click through on a large, prominent CTA.

Many small business owners have difficulty with their newsletters and we’ve seen why. Before you attempt a revamp or even after you’ve drafted one, please get in touch with us.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.