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Month: August 2018

All About Internet of Things

There’s a lot of noise at the moment about the Internet of Things (or IoT) and its impact on everything from the way we travel and do our shopping to the way manufacturers keep track of inventory. But what is the Internet of Things? How does it work? And is it really that important?

What is the Internet of Things?

In short, this technology connects any device to the web and many other devices. In simple terms, this is a complex network of things connected with each other. This network collects and shares data and information.

The devices include a number of objects, such as smart microwaves, self-driving cars, wearable devices, and complex sensors, to name a few.

How does it work?

Devices that feature built-in sensors connect to the IoT platforms that integrate information and data from a number of commonly used devices. Then powerful analytics are used to share useful information in order to resolve specific needs.

IoT platforms can identify useful information and the information that can be ignored. Then the info can be used in order to identify patterns, give suggestions and point out problems prior to their occurrence.

For instance, if you deal in a car making business, you may need to find out the optional and important parts.

Based on the insight and analytics offered, you can easily make the processes a lot more efficient. Moreover, smart systems and objects can also help you make some tasks automatic, especially when these tasks are mundane, repetitive and time-consuming by nature. Let’s take a look at some real life examples.

IoT use in your own residence

Suppose you get up at 7am to go to your office. Like most people, you can set the alarm to wake you up at the right time. This works until something wrong happens. For instance, your train may get cancelled. Now, you have another problem. You have to drive to work but you are already late. To make the matters worse, the rain starts pouring in.

Now, if you use an IoT alarm clock, it will rest automatically on the basis of these factors. The clock will figure out the distance you need to cover, and will suggest an alternative route.

IoT in your car

Once you wake up to the alarm, you can drive to work. You won’t just head to the garage. However, what would you do if you have an emergency? If you have a connected car, your vehicle will share information with others in the vehicle. Another component will gather data from the sensors and will pass the information to the platform of the manufacturer. Moreover, the manufacturer can make use of the data from the vehicle to provide you with the information that you can use to fix the car by sending the info to the closest dealer.

Long story short, this is the introduction to the Internet of Things and the way it can help you to make your life easier. Hopefully, you will be able to get the most out of this technology down the road.

Benefit CRM For Online Business

Today, the concept of shopping has dramatically changed. More and more people are buying from online retail stores. This might be due to various reasons, such as the convenience of buying things from home, saving valuable time, offering free shipping, providing an easy way for customers’ to compare prices among various online retail stores, presenting customers’ with less product prices when compared to the products available in physical store, and much more.

Have you ever purchased any products from an e-commerce store? How often do you purchase? What are your buying experiences? Are they delivering products on-time? How is the product quality? Is it good? Does your retail store offer customer support services? Are they quickly resolving your complaints and issues after the post-purchase? At a point of time, every customer, who purchases from an e-commerce store, will come across any one of these questions.

However, in this technology-driven day and age, the e-commerce industry is booming and growing rapidly. There are several industries that are coming up with online retail store ideas to attract a new stream of digital customers’ to their businesses. But how can your business attract online customers’ without having a proper strategy?

Utilize Customer Relationship Management (CRM) software to streamline all your online business activities, provide top-quality tailored customer experiences, as well as effectively manage the retail customer relationship.

Here are the top benefits for your e-commerce store if you invest in a CRM solution today:

1. Automate Repeated Workflows

Previously, sales people used to waste their valuable time sending follow-up emails to clients and customers’ instead of focusing on their core sales operations – selling. Now, you can use CRM system to automate the repeated work flows such as sending off follow-up emails, as well as tracking the buyer’s online activities.

For example: Your customer has recently purchased a smart phone from your store. Immediately, after the purchase you can use CRM system to send an individualized thank-you e-mail. After a week, you can use your CRM solution to automatically send a proposal list of smart phone accessories to your recent smart phone buyer. In addition, you can define an alert system focusing on customers’ who are leaving your online store without purchasing anything. Use CRM system to track your lost customers’ activities, monitor interested products, and the browsing history of your lost customers’ in order to send them the relevant products with discount prices.

2. Understand Online Customers’ Needs

In this highly competitive business environment, it is imperative for businesses to have a full-blown picture of its customers. Use CRM system to automatically track and monitor your web customers’ current needs, interests, tastes, preferences, age, income, demographics, past communications, buying histories, etc. The system then records all the customers’ analysis in the centralized CRM database. This analysis along with up-to-date records on each customer will help the marketing, customer support, and sales team to improve their productivity as well as boost their efficiency. Additionally, tracking your customers’ online social media activities will enable you to take note on your current customers’ needs and buying preferences.

3. Boosts Positive Customer Experiences

CRM is an invaluable tool for online retail stores to keep track of their lost customers, detect and prevent the fraudulent transactions, and provide an easy checkout process. It will help you by providing the right information to your online buyers. For instance, if one of your online customers has asked you the question, “Where is my current order status?”

Then, you can use CRM system to provide your customer with an immediate response. In CRM software, you can track the intuitive order status as well as the comprehensive history lookup of your customers’. The data obtained from your CRM system will help you in providing accurate status information, which can “wow” your customers and foster an overall positive customer experience.

An e-commerce CRM system is helpful for businesses by facilitating every-day tasks, increasing visibility into the selling process, establishing more personalized shopping experiences, and driving a higher number of sales. Effectively utilize the solutions of the cloud-based CRM system to generate the maximum profits for your online retail store.

Secret Of Online Business

If you’re looking to cultivate any sort of business endeavour – online or otherwise – the most important thing that I have found is the role of SERVICE in what you’re doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails – it lies at the CORE of what determines whether a business venture will become successful or not.

Putting this into perspective, if you consider what a “business” actually “does” – we’ve witnessed a stark shift from a “production” to a “service” based model over the past 15 years.

Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to “be productive” in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).

The key – as opposed to historic production – is that it’s no longer the case that having “production capacity” is a major deal… almost everybody has access to that.

What people don’t have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it’s something they’ll consider using.

The point is that if you’re looking to “get into” business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service – applied using either your own products/tools, or someone else’s – is the real secret behind why some companies “always” seem to grow, whilst the majority struggle.

This tutorial aims to explain how it works, and what to do if you’re looking to get involved in the world of enterprise.

Service Makes The World Go Round (Literally)

Most people get involved with “business” because they have an idea they wish to pursue.

Perhaps they wanted to create their own clothing line, have some sort of “lifestyle” business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) – the hallmark of “failed” businesses typically starts with someone’s wistful desire to “work for themselves”.

This is a lie. People don’t care that you started a “business” and all the stories you read about a 12-year-old CEO who’s onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.

The simple reality is that the MAJORITY of people are only moved by necessity. How “necessary” they deem a product to be to their life is how much value they’ll attribute to it (and thus a price).

The way to ensure that YOUR products are bought is to create a necessity for its usage. Don’t even think about “selling” it – [most] people aren’t stupid; they’ll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery… and the same principle exists in every other business. People pay you in direct proportion to how much you actually “give a damn” about what you’re doing.

The most important thing is to realize is that “service” sits at the CORE of what makes people interested in a company.

It’s not their “products” or even their “staff” – it’s what they DO on a daily basis which drives RESULTS. This “activity” is what the market recognizes – and is ultimately attracted to.

Think about it.

  • Apple don’t “manufacture” their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do “manufacture” their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company – no one is able to store and send out as many parcels as effectively as them.

If you want to get into “business”, come up with a RESULT that you can provide to a market.

  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid

If you’re looking to “start” a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the “best sellers” section of any marketplace).This gives you a direct indication of *exactly* what they have a budget for (what they’re willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) – giving you the ability to start attracting clients by virtue of how effective you are at providing said results.

The BIGGEST issue I’ve seen is leading with a product, or even “solution”. I hear it all the time – “what problem does your business solve”… hardly anyone buying a product actually thinks they have a “problem”. Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or – as Gary Halbert said – “your marketing should make their pupils dilate”.

Think about it like this – which would you rather do business with: “The World’s LARGEST Social Media Agency” or “The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back “. Whilst the former works for established businesses, the latter works for ANY business – especially new ones.

Notice how you’re not actually selling anything about the “process” of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of “social media” is followers. For SEO, it’s #1 Google ranks and for “programming”, it’s to create a “RECURRING SAAS BUSINESS”.

Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it… as long as it’s legit.

This is why some companies “always” seem to win – their “service” is based around the provision of particular RESULTS. They ignore (outsource) everything else.

If Starting A Business, It “Pays” To Focus On Service

In conclusion, if you’re looking at “starting” a business – the key is to forget yourself and focus entirely on the underlying results you can provide to the client.

If you don’t have the skills to provide said results, you need to get to work building them up (which can be done on the job).

Think about every transaction from the perspective of what you can add to the engagement. Don’t be afraid to “give away the family silver” (in terms of “secrets”) – 99% won’t compete with you, and the one guy who will rip you off will jump onto the next fad he finds.

The key thing you need to do from an enterprise perspective is to identify the various “services” which you’re either able – or capable of – providing for anyone with the right budget.

How To Make Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn’t just about creating a plan for our success in life, it’s also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we’ll discuss:

  • Guidance in your niche selection
  • What are niche goal projections and outcomes?
  • Are you busy or productive
  • Ninja productivity hack revealed
  • Video – Goal projections and outcomes

Guidance in your niche selectionWhat do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche – The topic or category that you’ve chosen for your site.

Goal – The end result that you are seeking.

Projection – An estimation of when the end result will occur,

for example:

  • First commission sale within 30 days.

>>>>By writing an article per day for 30 days.

  • First page ranking with my targeted keyword within 30 days.

>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I’ve heard that “excellence is a commitment to completion”, so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy – actively involved in doing something, or having a lot of things to do.

Productive – achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It’s easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we’ll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It’s best to select a niche that you would like to spend a lot of time and energy on, not one that you’ll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They’re great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn’t matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here’s a great tip I’ve used and recommend to you.

Plan ahead and:

  1. Remove all distractions or find a place where you can be uninterrupted.
  2. Choose only one thing to focus on completely for an hour and set a timer.
  3. Stop when the timer goes off and leave it for the next time. Don’t think about it anymore.
  4. Take a short walk or take a non-sitting break, unless you’ve been using a standing desk. Lying flat on your back might feel good too.
  5. Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you’ve powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.