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Tips To Grow Your Online Social Community

Social communities are all around you and the chances are very good that you are a part of at least a few online social communities for your business. However, did you ever think about building your own online community and populating it with the people who you feel will be most effective? There are easy ways to accomplish that and before you know it, you will have created an amazing online social community of your own.

Choosing the right theme and the right people
When it comes to growing a social community online, there are certain important things that you will want to consider so that your community is really effective and it really accomplishes the goals that you have set up to accomplish over time.

Once you have been able to build your social community, you will need to grow that community and continue to populate it with the most appropriate people so that the discussions that occur help the community to flourish. That means that you not only need to work the community once you have attracted the initial number of people but that you also need to continue to attract the right kind of people so that your community can grow and grow in the right way.

At this point, you are probably wondering exactly you should go about establishing and growing your social community and you should understand that it is not as intimidating or difficult as you may think it is.

    • Recognize that establishing and growing your online social community is a really good thing: There are several positive aspects of this. First of all, if the community belongs to you, you have control over who you admit and who you don’t admit. You can choose to put limits on the types of discussions that occur or to let the people who are interacting to have a tremendous amount of freedom with the discussions that they are having. It is totally your call. Of course, the other people have free will. They can choose to be a part of your community or not. If they choose to leave, so be it. On the other hand, if they find your community to be valuable and to support their values and what they are trying to accomplish with their own businesses, they will probably be with you for quite a while. Another thing that is totally under your control is the types of people you want to have in your community. You can promote the community in different ways and you can customize your promotion to appeal to the people you want to have around you. You should remember that if you populate your community with the right people, the quality of the interactions that you share with the community members will be very high.
    • Do it for the right reasons: If you are going to go through the effort and time to establish your community and then to populate it with cherry-picked members, you need to make sure that the commitment that you are making to the community is for the right reasons. Your community is a reflection of you and of the members of your community. That means that you will express your values and anyone who is involved with your community will understand your position on a whole bunch of issues, not to mention that your core values and your mission will be apparent as well. Just as is the case with the other communities (belonging to other people) of which you are a member, you will need to revolve around top-quality, relevant, valuable content that allows the community to grow in the right direction. It is important to remain well aware of the fact that your community is made up of human beings. That means that you all interact on an emotional level. That fact alone will allow you to grow the groups successfully because the relationships that you share with the other group members will become deeper and more meaningful over time.
    • Choose the right members: In addition to establishing your social community for the right reasons, you also need to choose the right people with whom to populate your community. Without them, your community will not be successful. You will want to be very careful about the demographics that you choose. Considering that it is an online community, geography may not play an extremely important role. However, each community is different and your community may end up being a combination of online and in-person. That is entirely up to you. Whatever demographic aspects you choose, you will want to make sure that the people who possess those features actually enhance your community.
    • Ensure that your community experience is valuable to your members: The truth is that there is a lot of information out there and, let’s be honest, a lot of garbage out there as well. The fact is that, once you establish your community, you have a responsibility to the members of that community. You should make certain decisions right at the beginning, as you are building the foundation of your community. It is important to remember that your social community is not just for your benefit. The members of the community deserve just as much as you do. The only difference between you is that you are in a position in which you can make decisions. In your quest to attract the most appropriate people, you will need to make a tremendous effort to let those people know that not only is your community worthwhile for them but that you will also do your best to make them want to stick around for a long time. Smoke and mirrors can be very impressive; however, if you have not substance or real meaning to your community, what is the point?
  • The people are what is important: The reality is that you will need to tell the right people about your community; however, the promotion of the community is not nearly as important as the people themselves. Your community is a democracy (to a great extent). That means that your members have opinions, thoughts, and feelings that matter to you and that matter to the community as a whole. You must always make the community members understand that you are not in it by yourself. Without them, there would be no community. Human beings love to be valued and they love to feel that there needs and want are important.

Conclusion
Your online social community can really do a lot of great work. Your online social community will increase your business’ visibility and your credibility will increase. The people in your community will take you a very long way if you choose them appropriately. For that reason, you will want to take your time and choose them carefully. If you combine the right people (who have all sorts of amazing ideas) with the right information (content that is on target and extremely effective), you have a winning combination that will be a raging success.

Benefit of Social Media For Your Business

I have realized that reward is one of the motivations of man. While growing up, we were often taught that success is the reward of hard work. So, we found ourselves working so hard to achieve success. The same holds true for laziness and complacency. They too have their rewards. Most people, at some point in their lives, realise that they could have been better off if they had taken time earlier to weigh the rewards of excelling in their chosen fields. Many expected success to fall on them in their old age. But it hardly does.

The world only pays back in direct proportion to what you put in. Weak networking efforts result in a below-average network of contacts, while calculated and aggressive networking activities yield tremendous proceeds in a powerful network. I am sure we all desire the latter. Most times the rewards are beyond you, spilling over to your children and loved ones.

Most employees of organizations are often demotivated when the rewards of the job are not commensurate with the efforts expended. Surveys have often revealed that high performing establishments have a reward system in place for their workers. Ironically, most employees do not take time to consider the rewards of excelling at their work. They, thus, fail to keep in view the picture of the reward. Consequently, there is no inspiration to drive them to perform above average or do the extraordinary

Networking is a valuable skill for people across all cadres – from the security personnel to the Chief Executive Officer. I remember often being assisted by a particular security officer to get a good parking space in one of the banks in Lagos. Every time I visited the bank, he quickly stepped up with a smile and gave a helping hand. One day, he boldly walked up to me and said, “Sir, please pardon my disturbance. My son studied Accountancy and has just finished his National Youth Service. I would be happy if you can help him get a job.”

I was stunned. I told him I did not have any vacancy for his son then. But I gave him my card and told him to tell his son to drop his CV at my office. He did. About two weeks later, I was with a friend who needed an accountant in a new firm he just set up. Guess who came to my mind? Of course, the son of that security man! That is the reward of networking in action.

Please note that I am not implying that it works like this all the time. But I am certain that your chances of getting a faster payoff in life will be further brightened by effective networking.

The same holds true for vision-based networking. Once you have a vivid picture of what you stand to gain if you network effectively, your attitude towards networking will be more proactive. Remember the biblical story of David who singlehandedly brought down Goliath, the giant. Before David left for the battlefront to face Goliath, he had gone around the Israelites’ camp to inquire about what the rewards for killing Goliath would be. And the rewards were good enough to motivate him to go for the kill. Same way, you need to see the reward in your mind’s eye. There must be a personal buy in. It has to become a personal passion.

Before I got married, I wrote down what the rewards of getting married would be. I value a productive kitchen and the sight of children running around the house. I value being responsible and having a soul mate. These are a few rewards that motivated me to seek a partner. Seeing the rewards would create the inner inspiration to pursue and acquire the resources necessary to live your dreams.

Many years ago, I wrote down the rewards of networking, and I have ever since inscribed them in my heart to serve as motivation for me whenever a networking moment arises. I clearly remember a one-liner in my list that states, ‘Ferdinand, networking would take you to a place better than where you are.’ So, when a networking opportunity arises, I hear a voice screaming from within me, “Ferdinand, there is a place better than where you are, bigger than where you are, greater than you. You have the chance to move ahead. Take it, take it, and take it!” I call this my networking action-booster.

In my knowledge transfer sessions, I often tell participants that they should avoid complacency in networking and must be passionate about building their networking account. Act as if your networking account is one of your bank accounts, because it truly is. Always improve your networking ability; the fatter the account, the better for you and the better the rewards.

Just as the money in your bank account pays your bills, so the quality of your network creates the opportunities that guarantee you consistent business and income. The same way you ensure your account doesn’t go into debit is the same way you ensure your network account does not go dormant. You have to keep building your account. The dividends can be a lifesaver.

I realize that one key strategy for getting ahead faster in life is to leverage on your contacts and your contacts’ contacts. How many people do you know? How many quality and influential people do you know? Think back to your days in school, how many of your friends do you still have in your network?

It is amazing to find that there are people who attended that same institution but who shy away from alumni meetings. Perhaps, they do not realise the power of such networks. The rewards of active participation in that kind of association cannot be overemphasized. There were job seekers who have become employed, while those hitherto employed have gotten better appointments. The smart networkers have expanded their networks. The thinking networker knows that such associations are needful for advancement in career and business.

It is appalling to find people meandering all year long without a single networking platform which is meant to be a river where they fish for business, for opportunities, and for people. I agree that some people have the capacity to fish in several places, but how many do you have? I often ask participants at my seminars how many networking platforms they fish from. You may need to ask yourself that same question regularly.

I remember having lunch with a very aggressive networker one day, and he said to me, “Sir, you may find this funny, but I have three simple networking platforms from which I have always reaped massive rewards. They are receptions, lifts and fast food restaurants. I visit these places every day and I realized that a great deal of good contacts can be harvested there.” I smiled. I told him how impressed I was with his smartness, because we all visit those places too but without the mindset of a savvy networker. Maybe the next time you find yourself in those places, you can think of doing some networking.

Due to my knowledge about the rewards of networking, I was able to design a special-reward marketing approach that has paid off for me. Firstly, I check out my lifestyle or major areas of my life where I require help most times. Let us consider some – medical (a doctor), legal (a lawyer), property (a real estate consultant), and bank charges (a reliable banker).

This is what I do. I create a network plan to know at least 10 experts in all these areas. I take time to meet them one-on-one. I create and sustain all the relationships. So, whenever I have a challenge in any of those fields, I am sure to get the best advice or help, at the best price – and sometimes at no price!

I know the best rates on my funds; I get advice on how to negotiate better rates and the best paying financial investments. The legal network helps me know how to handle my legal obligations. It guides me on how not to get exposed to or entangled in sensitive legal matters. The networks pay off. If I need to buy a house, then I talk to my network on real estate. I know what the industry is paying for a particular real estate; I get the best advice on when to buy or sell and how to get fantastic deals.

Sometimes, my network just shares useful information with me by virtue of my keeping in touch. I have received free newsletters that have helped me to save millions for my clients through shared information that was a guide to their business decisions.

The question now is, “How have you categorized your networks?” Have you taken time to list your contacts? Have you segmented them across their area of operation? Can you structure your expected reward from these network groups?

Our actions are consciously or unconsciously driven and motivated by rewards. We are willing to make sacrifices because of the expectations of rewards. If the prize is not worth it, nobody will pay the price. Let me say upfront that networking requires that you make sacrifices; that you pay the price. Networking will place a lot of demand on you. Demand on your time, demand on your emotion, demand on your finances, demand on your relationships and demand on your patience.

I know that it is not easy to walk up to a complete stranger, especially those of status and initiate a conversation. Sometimes you will be embarrassed, at other times you may be harassed. Networking can be expensive. Joining associations or groups, dressing for the occasion, meeting your financial obligations can put pressure on your finances. Networking can be time consuming. You may need to sacrifice your rest and sleep time. But these are essential sacrifices to make if you must make the contacts and create the connections that will help you fast track the achievement of your goals, dreams and aspirations in life.

If you focus on the price to pay, the sacrifices to make and the demands on you the tendency is very high that you will give up mid-way. And nobody who gives up deserves the benefits of networking. But if you identify and focus on the rewards and benefits of networking even when the challenges show up, you are willing to face them. You will see the demand on your time, money and resources as investments and not as expenses. A networker is like the hurdles runner. He realizes that the only way to win the race is to focus on the tape, not on the hurdles. The hurdles are only ladders to the podium. Without the hurdles, there would be no race; without the race, there would be no medals. Without the price, there would be no prize.

So, the motivation is the prize. If the crown is not worth it, nobody will go to the cross. What then are the rewards, benefits and prizes of networking? Now, let us consider some of the reasons it is so important for you to acquire and use the skills of professional networkers and why it is so important for you to improve on your networking skills.

Reward 1: Knowledge and experiences of other people

The first benefit or reward for business and social networking is that networking exposes you to the knowledge and experiences of other people. Because of networking, you are connected to people and groups with diverse backgrounds and experiences. So here you are with just a few years in your career connecting to people who have invested three quarters of their lifetime acquiring education and working in diverse places.

You can plug in and draw from those years of experience by just connecting with them. You are also able to share your own experiences with those who can benefit from them. Ideas flow freely during networking. Information is freely given during business and social networking. You are able to learn from other people’s success stories and mistakes. Others are also able to learn from yours.

Networking creates a large pool of human resources you can share your ideas, your dreams, plans and aspirations with. Two good heads they say are better than one. Imagine where you have access to hundreds or thousands of good heads.

Reward 2: Massive opportunities are opened

Networking exposes you to potential opportunities. You find yourself centered in the midst of potential opportunities that would ordinarily not have come your way at this point in your life. You have the privilege of joining associations, clubs, gyms, resident associations, religious groups and so on with men and women old enough to be your parents. Peter Drucker once said that more business decisions occur over lunch and dinner than any other place, yet no MBA courses are given on the subject of business and social networking.

You are more likely to know about job and business opportunities if you have a large and robust network. Some companies in Nigeria do not advertise job openings and contracts. Only those who work in those companies get to know. Guess what, only those who know the people that work in those companies also get to know. It is called knowing by knowing those who know. So you can increase your chances of knowing by increasing the number of people who know that you know. That is what networking is all about.

I am of the belief that the more you grow in your careers and business the more the openings and deals you get should come from referrals and advocacy; not from blind prospecting.

Reward 3. Less hard work

The third benefit of networking is that networking is about less hard work. If you are a sales person and you have a target to meet, you have two options. One option is for you to adopt the cold call technique; which is to knock on as many doors as possible or blindly call as many people as possible, attempt to see the decision makers, book appointments, make sales presentations, start following up and hope that some of them will eventually buy from you. But that’s a very laborious way of prospecting and selling. That is called working hard, but hardly working.

The other option open to you as a sales person is to use the contacts of the people you know to secure appointments. In other words, you are exploiting the contacts that people have made over the years. It is called using close contacts to gain access to distant contacts. Only business and social networking offers you this platform. Networking fast tracks the sales process.

Rewards 4: Reap where you did not sow

The fourth benefit of business and social networking is that networking gives you the power to leverage on other people’s network. Networking unconsciously gives you the power to enter other people’s network. People have networked for years and have built very powerful networks in the process. “Can you refer me to five people I can introduce my business to?” could lead to a positive answer that will spiral you into their own bank of network. Your own duty will be to maintain your relationship with such persons and build on the others in their network.

Furthermore, if you understand the principle of compounding relationships, you are able to expand your own network and leverage from other people’s network. Just by joining a group or association, just by introducing yourself to people, establishing a contact and building the relationship, you are now able to leverage on the contacts, networks and relationships that others have acquired over the years.

You didn’t attend the same secondary school or university with me, you are not from my village, you don’t leave in my estate; but just by connecting with me and managing the relationship well, you begin to meet my class and school mates, my neighbours, my relatives and my friends. You also begin to leverage on their contacts, connections and referrals. So if I have a network of successful people, women of influence, consent givers and support team, once you join my network you will be exposed to these people and inevitably expand your own network.

So, you are just 35 years old and you meet a man of 70 years; a retired top professional or public servant who had worked for 35 years; had helped hundreds of people in key positions of authority today, and has built a formidable network of people. Imagine the opportunity that meeting this person offers you! Having him in your network offers you the opportunity to showcase yourself to people who understand what value means and who have the ability to help you achieve your aspiration in life. Networking is the strategy for business and career acceleration. My friends, you need more than yourself to save you.

Reward 5: Strength in number

The fifth reward of business and social networking is that a good network will replace the weakness of an individual with the strength of a group. Alone, I can only achieve little; but with others practically anything is possible. We are all familiar with the story of the tower of babel.

People struggle to achieve lofty dreams and aspirations because of a limited network. Even in physical exercises, you are more likely to stretch yourself when exercising with others than when you are exercising alone. In the gym, you are more likely to lift an extra KG, run five more minutes on the thread mill because of the motivation and challenge from others.

Reward 6: Break barriers and protocol

The sixth reward of business and social networking is that the right network gives you the power to break barriers and open shut doors.

A good network gives you the power to enter places where on your own, you cannot enter. If you are sales person or a business person, I am certain that you will agree with me that the first hurdle you have to cross to make a sale or get business is to get an appointment to see the key decision maker. You might have a fantastic product, a great idea or wonderful service, which will add value to individuals and businesses. But unless the prospects see you, your products, ideas and service are useless.

You might have good qualification, great competence, fantastic pedigree and so on. Unless the head of recruitment or the chief executive of the company you want to work for sees you or hears about you, you will remain unemployed.

There are four ways of getting others see to you, listen to your presentation and evaluate your proposition. One option is for you to first write and send a letter/mail and then either place a call or physically visit the place to secure an appointment or check the status of your proposal. The other option is for you to visit the company without any previous communication and ask to see the decision makers. The third option is to have somebody secure an appointment for you and you now go and show up. The last option is to have someone within or outside of the organization take you by hand to the decision maker and have him or her listen to you. My question is: which do you think offers you better chances of being seen or listened to? I am sure you are torn in-between the third and the fourth options. That is the reward of networking.

How many businesses have you lost because you couldn’t get an appointment to see the decision maker? How many of your ideas are wasting because people who need to listen to you have not listened to you? And they have not listened to you because you haven’t met them. Is it possible that with your qualification, experience and competence that you deserve better than the place you are currently working and more than you are currently earning? But you are chained because nobody can give you access to the companies that need you? Is it possible that your ideas can solve the economic problem of this country if only the president can grant you audience?

Is it possible that you have the potential to win the Grammy awards if only someone can introduce you to a good record label? Is it possible that you would have been playing in the best team in Europe if only someone introduced you the national team coaches? That is the benefit of networking. The more you network, demonstrate value and compound your network, the higher your chances of meeting the people that will open doors for you. Every door has a key and people hold the keys to all the doors. Your responsibility and my responsibility is to keep making contacts and creating connections until we find the people who hold the keys to the doors we want to enter and make them like us enough to open the doors for us. Networking can help you break protocol.

Reward 7: Achieve your goals and aspirations faster

The seventh benefit is that business and social networking can help you reach your goals faster. For most people, the right network is the missing link between their talent, education, experience, product or ideas and accelerated career and business success. A good network is the missing link between a fat pay cheque and a Salvation Army food.

There are countless stories of people who have not and may not reach their goals because they lack networks that can propel them to advance faster. Great networks are, in my view, business catalysts that ensure you reach your goals faster. I know many businesses that came into being because a man with a dream made a presentation to a network group that believed in him.

While people spend all their lives visiting banks for loans to actualize their dreams, the never-say-die networker simply sends out letters to key people in his or her network, sells the idea to them and the funds come rolling in.

Reward 8: Be a blessing to others

The eight benefit of networking is that a good network can help you help others. How many of your siblings have you helped secure employment because of whom you know? What have you attracted to your community because of people in your network? When was the last time you made a phone call to rescue a friend from a desperate situation? These and much more are some of the great things a good well-oiled network can do for you.

How long your younger ones or relatives stay at home after graduating with good grades is to a large extent a function of the quality of your network. How long it takes you to get another job when you lose your job is a function of your network. What have you attracted to your community on account of your network? How many times have you made a call that got someone out of trouble? If your network is not helping you help yourself and others, you either don’t have a network or you have the wrong network.

Reward 9: Platforms for making quality friends

The ninth benefit is that business and social networking gives you the power to make quality friends, can provide you with real job security and gives you the power to become better than yourself. Networking also enhances the number and quality of the referrals and advocates you secure. So even when you are not there and opportunities in your areas of core competence come up you have people in your network speaking for you. Meanwhile, these are businesses you have been struggling to get by prospecting, booking appointments, making presentations, following up, etc. But just on account of advocacy, these businesses practically look and come for you. Most of the businesses and briefs I get today come from people who heard about me from those in my network. So, networking is a strategy for business acceleration.

Reward 10: Helps you monitor and assess the direction of your life

The tenth benefit of business and social networking is that you can also evaluate the direction of your life by looking at your network. Do your friends and colleagues often complain about the barriers they face in life? Do they often gossip about other people? Do they blame everyone but themselves for their status in life? If these are the kind of people you spend your time with, then of course you are in the wrong network. When you begin to network you will start meeting people who think and talk differently from your current friends.

Networking helps you increase your chances of meeting people who take responsibility for their situation; who look for solutions, not problems and who are ambitious and determined. People, who face the same challenges that you face, but have a positive mindset. When you meet such people, they will challenge you to drop the self-limiting beliefs that your negative friends have bombarded your mind with. The more you network, the more you meet people of different idiosyncrasies, beliefs, values and ambition. They help you evaluate yourself and circle of friends. Those who limit themselves to few friends and groups loose this benefit of networking.

If most of your friends have not built or bought their own houses, you would think it’s okay not have built yours. If most of your friends are having issues in their relationships, you would think it’s the norm to have issues; if most of your friends are not meeting their targets at work, you would think that it’s a pervasive situation. But when you begin to expand your network, you will start meeting people of your age or younger who have acquired their own houses; you will meet people who are enjoying their relationships; people in the same industry with you who are meeting and exceeding their targets. Please take critical note of this point. Wood destroys wood. Only iron sharpens a ready iron.

No wonder Sandra Renaux stated, “motivated minds networking together can be a powerful force creating desirable outcomes. So, surround yourself with the best possible influences while you strive to bring out the best of each other in your quest for constant and never ending improvement”.

Reward 11: Do you like the man in the mirror?

The eleventh benefit of business and social networking is that networking will serve as a mirror on the wall for you. When you look in the mirror, the image you see is in the mirror is a reflection of the people you spend your most time with. At this point, permit me to give you this advice on how to allocate your network. I strongly suggest that 50{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} of your friends, those you spend the most time with and those in your network should be those who are better and more successful than you. They should be those who have achieved most of the things you want to achieve in life. Then, 30{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} of your friends and in those in your network should be those at the same level with you. And only 20{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} of the people you spend your most time with should be those that you are better than.

You see, if you spend most of your time with people that you are better than, when you look in the mirror the tendency is to think that you are doing well. When you spend most of your time with people at the same level with you, you would think everybody is facing the same challenges that you are facing. You would think everybody is like you.

However, when you spend more time with people that are better than you, when you look in the mirror, what you will see is what you can become. And that’s because people better than you will directly or indirectly challenge and motivate you. When you spend time with people better than you, you will begin to see how human they are and yet how successful they have become. You begin to learn the principles of success. You see how and why they excel. So you can say to yourself, if these people can do it, I can also succeed if I am willing to pay the price. Before long, you will acquire the traits and habits of people who succeed.

Reward 12: The power to be bigger than yourself

I remember some years ago when I got referred to a millionaire financial expert who became fond of me. I kept in touch, ensuring I sent him weekly text messages. Surprisingly, one day, he invited me to lunch alongside his millionaire friends. I did not take the invitation for granted. I was prepared. I was dressed for the occasion. My business card was there with me. I did not have money, but I had plans. When we arrived at the lunch venue (wow! what a place!) and sat down, he did an introduction. To my utmost surprise, he announced, “Guys, meet my millionaire friend, Ferdinand.” I was not a millionaire yet. I was just a man with a millionaire’s mindset. I shook hands with these people and we exchanged cards. That event made me bigger than myself. Since then, we have remained friends and I have done deals worth millions with them.

Reward 13. A good network can provide you real job security

Some years ago, working in the bank was the in-thing and bankers felt they had job security. Today, many people who relied on such ”prestigious” jobs have lost their positions on the payroll, while those who used the platform of their workplace to network have resumed work in new places. So, one other thing that the right network can do for you is that it can provide you real job security.

How To Using Social Media Effectively

Whether you own a business or are simply an important part of someone else’s business, the reality is that you need to interact through social media in order to make progress in that business. Connecting with prospective clients can be challenging but it is most effective when you network in person as well as online.

Identifying the perfect client for your business
As you are setting up your strategy, you may be wondering exactly how you should go about connecting with your perfect client through social media channels. Of course, undoubtedly, the first thing that you have to do is to identify exactly who your perfect client is. Next, you need to determine exactly where that person can be found on social media.

However, you shouldn’t lose sight of the fact that connecting with your perfect prospective clients can be accomplished in a variety of different ways. Although it is true that many business people do all or most of their business online, there are still many other people who have brick and mortar stores and you have all sorts of opportunities to interact with them there as well, provided that you are in the same geographic location.

At the same time, it is important to remember that, depending on your demographic, your prospects may hang out online exclusively. That is where your strategy comes into play and why careful planning will yield much better results than doing things on the fly.

It is also important to bear in mind that connecting with people exclusively online may possibly keep you away from some of the opportunities that you could be taking advantage of. It is important to keep an open mind and to think as broadly as is appropriate for your particular business.

Marrying social networks with the needs and wants of your prospects
If you are on the most popular social networks, the chances are very good that you will find your prospects on those social networks as well. After all, those particular channels are popular for a good reason. However, if you have done your homework and are well acquainted with all that those particular social media channels have to offer and all that they can do, it will be pretty simple to match them with your prospects, considering that you have also done your homework when it comes to your prospects and have figured out exactly what they need and want and how they think.

However, it is important to keep in mind that even if you find that your prospective clients are interacting on the popular social networks, you shouldn’t dismiss the possibility that there are other less-popular social networks that may provide a great deal of added value to their business and to yours. This is where your open-mindedness will come into play. Your choice of those additional social networks will all depend on the particular business that your prospects own.

What’s next?
Once you have managed to determine who your prospects are and where they hang out, the next thing that you need to do is to get more specific about what that prospect is doing and to learn about what that person is passionate about.

Another helpful thing to do is to find out who they interact with. Maybe you can start to connect with those people as well. You really don’t know what benefits those relationships may yield. The fact is that your choice of social networks must be very careful, very specific, and very effective. Now that you have done all that, it is time to tap into your listening skills. A great way to achieve this is by searching for focused keywords and key phrases that will bring you to those prospects. In many cases, listening is more important than speaking.

Of course, conversations (and relationships) must be two-sided; however, it is critical that you make the other person’s needs and wants a higher priority than your own. If you are able to meet the other person’s needs, yours will be met as well.

Connect in a smart way
At this juncture, it is extremely important to choose the right approach. The last thing that you want to do is to come on too strong with your prospects. After all, you are trying to establish, nurture, and solidify an important, long-lasting relationship. The only way to do that is to go about it in a normal, respectful manner. You will need to demonstrate (right from the get go) how valuable you are to the other person and how sharing a relationship with you will benefit the other person tremendously. You want the other person to understand clearly that knowing is much better than not knowing you. The only way to accomplish that is by growing the relationship in the normal way. It takes time, effort, and a great deal of patience to accomplish that in a way that makes the relationship endure over a long period of time.

It is important to remember here that if you find that a particular social network is not working the way that you hoped it would, it may be time to give it a long, hard look and you may, in the end, decide to abandon it for a social network that is more effective and has better return on investment (ROI). However, remember that you won’t see immediate results. You should probably give it a year and if you don’t see results by that time, you should probably reconsider that particular social network.

Conclusion
The steps that have been outlined here bring you to the point where you are about to connect with perfect prospects for your business. Once you have gotten to that point, you will need to interact in ways that turn your prospects into clients. You will want to engage your prospects effectively and that will deepen your relationship. Of course, your ultimate goal, as it has always been, is to get the other person to buy what you are selling. That doesn’t just mean that the person will buy your product and/or service. It also means that the other person will buy into what you represent and what you believe in.

Guide To Make Your Business Online

  • Mobile Website – You need to have a mobile friendly website for a few reasons. Everyone uses a phone and you need to have an easy user experience and Google likes them for a few other reasons that I will not go into right now.
  • Email with Your Company Name – The days of being able to use free Gmail, Yahoo, AOL, Hotmail emails are long gone. Those are fine for personal use, but to show a more professional face, always use your company email. You can get them for like $10 a year from whoever you have bought your domain from.
  • Consistent Branding – So you have a great looking website. You love the look and feel, but you don’t follow through on it everywhere. So, to get consistent branding throughout your online presence and properties use the same images and messages across all platforms. It will make you look much more professional.
  • Professional Pictures – Yes you can get away with using your phone camera for a lot of online things, but imagine if you paid someone to have a real photo shoot and take a professional picture for your website and social media. With everyone else using only phone to take picture, you will stand out like a real pro.
  • Professional Videos – It goes the same way for videos and for pictures. Video phone cameras are great for things like video testimonials, but if you want to show off you showroom or you Law practice, nothing will make you look more professional then a hiring a video guy to do a great professional job.
  • Social Media Engagement – Let’s see you post a ton of stuff on Facebook, but do you ever check to see if there are comments made? If you do check is it a week later. How do you engage at that point? It is a tough thing to do, because by then you probably have lost any chance of a sale. That person has moved on. But what if you had a way to get notifications that did not get buried with personally ones from Facebook? My suggestion is to down load an app called “page manager”. It will connect to your business page on Facebook, and notify you when anything is happening on your page. My recommendation is to answer anything within a few minutes. If you don’t you will risk wasting all the time and effort to get the person to your page in the first place.

All About Internet of Things

There’s a lot of noise at the moment about the Internet of Things (or IoT) and its impact on everything from the way we travel and do our shopping to the way manufacturers keep track of inventory. But what is the Internet of Things? How does it work? And is it really that important?

What is the Internet of Things?

In short, this technology connects any device to the web and many other devices. In simple terms, this is a complex network of things connected with each other. This network collects and shares data and information.

The devices include a number of objects, such as smart microwaves, self-driving cars, wearable devices, and complex sensors, to name a few.

How does it work?

Devices that feature built-in sensors connect to the IoT platforms that integrate information and data from a number of commonly used devices. Then powerful analytics are used to share useful information in order to resolve specific needs.

IoT platforms can identify useful information and the information that can be ignored. Then the info can be used in order to identify patterns, give suggestions and point out problems prior to their occurrence.

For instance, if you deal in a car making business, you may need to find out the optional and important parts.

Based on the insight and analytics offered, you can easily make the processes a lot more efficient. Moreover, smart systems and objects can also help you make some tasks automatic, especially when these tasks are mundane, repetitive and time-consuming by nature. Let’s take a look at some real life examples.

IoT use in your own residence

Suppose you get up at 7am to go to your office. Like most people, you can set the alarm to wake you up at the right time. This works until something wrong happens. For instance, your train may get cancelled. Now, you have another problem. You have to drive to work but you are already late. To make the matters worse, the rain starts pouring in.

Now, if you use an IoT alarm clock, it will rest automatically on the basis of these factors. The clock will figure out the distance you need to cover, and will suggest an alternative route.

IoT in your car

Once you wake up to the alarm, you can drive to work. You won’t just head to the garage. However, what would you do if you have an emergency? If you have a connected car, your vehicle will share information with others in the vehicle. Another component will gather data from the sensors and will pass the information to the platform of the manufacturer. Moreover, the manufacturer can make use of the data from the vehicle to provide you with the information that you can use to fix the car by sending the info to the closest dealer.

Long story short, this is the introduction to the Internet of Things and the way it can help you to make your life easier. Hopefully, you will be able to get the most out of this technology down the road.

Benefit CRM For Online Business

Today, the concept of shopping has dramatically changed. More and more people are buying from online retail stores. This might be due to various reasons, such as the convenience of buying things from home, saving valuable time, offering free shipping, providing an easy way for customers’ to compare prices among various online retail stores, presenting customers’ with less product prices when compared to the products available in physical store, and much more.

Have you ever purchased any products from an e-commerce store? How often do you purchase? What are your buying experiences? Are they delivering products on-time? How is the product quality? Is it good? Does your retail store offer customer support services? Are they quickly resolving your complaints and issues after the post-purchase? At a point of time, every customer, who purchases from an e-commerce store, will come across any one of these questions.

However, in this technology-driven day and age, the e-commerce industry is booming and growing rapidly. There are several industries that are coming up with online retail store ideas to attract a new stream of digital customers’ to their businesses. But how can your business attract online customers’ without having a proper strategy?

Utilize Customer Relationship Management (CRM) software to streamline all your online business activities, provide top-quality tailored customer experiences, as well as effectively manage the retail customer relationship.

Here are the top benefits for your e-commerce store if you invest in a CRM solution today:

1. Automate Repeated Workflows

Previously, sales people used to waste their valuable time sending follow-up emails to clients and customers’ instead of focusing on their core sales operations – selling. Now, you can use CRM system to automate the repeated work flows such as sending off follow-up emails, as well as tracking the buyer’s online activities.

For example: Your customer has recently purchased a smart phone from your store. Immediately, after the purchase you can use CRM system to send an individualized thank-you e-mail. After a week, you can use your CRM solution to automatically send a proposal list of smart phone accessories to your recent smart phone buyer. In addition, you can define an alert system focusing on customers’ who are leaving your online store without purchasing anything. Use CRM system to track your lost customers’ activities, monitor interested products, and the browsing history of your lost customers’ in order to send them the relevant products with discount prices.

2. Understand Online Customers’ Needs

In this highly competitive business environment, it is imperative for businesses to have a full-blown picture of its customers. Use CRM system to automatically track and monitor your web customers’ current needs, interests, tastes, preferences, age, income, demographics, past communications, buying histories, etc. The system then records all the customers’ analysis in the centralized CRM database. This analysis along with up-to-date records on each customer will help the marketing, customer support, and sales team to improve their productivity as well as boost their efficiency. Additionally, tracking your customers’ online social media activities will enable you to take note on your current customers’ needs and buying preferences.

3. Boosts Positive Customer Experiences

CRM is an invaluable tool for online retail stores to keep track of their lost customers, detect and prevent the fraudulent transactions, and provide an easy checkout process. It will help you by providing the right information to your online buyers. For instance, if one of your online customers has asked you the question, “Where is my current order status?”

Then, you can use CRM system to provide your customer with an immediate response. In CRM software, you can track the intuitive order status as well as the comprehensive history lookup of your customers’. The data obtained from your CRM system will help you in providing accurate status information, which can “wow” your customers and foster an overall positive customer experience.

An e-commerce CRM system is helpful for businesses by facilitating every-day tasks, increasing visibility into the selling process, establishing more personalized shopping experiences, and driving a higher number of sales. Effectively utilize the solutions of the cloud-based CRM system to generate the maximum profits for your online retail store.

Secret Of Online Business

If you’re looking to cultivate any sort of business endeavour – online or otherwise – the most important thing that I have found is the role of SERVICE in what you’re doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails – it lies at the CORE of what determines whether a business venture will become successful or not.

Putting this into perspective, if you consider what a “business” actually “does” – we’ve witnessed a stark shift from a “production” to a “service” based model over the past 15 years.

Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to “be productive” in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).

The key – as opposed to historic production – is that it’s no longer the case that having “production capacity” is a major deal… almost everybody has access to that.

What people don’t have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it’s something they’ll consider using.

The point is that if you’re looking to “get into” business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service – applied using either your own products/tools, or someone else’s – is the real secret behind why some companies “always” seem to grow, whilst the majority struggle.

This tutorial aims to explain how it works, and what to do if you’re looking to get involved in the world of enterprise.

Service Makes The World Go Round (Literally)

Most people get involved with “business” because they have an idea they wish to pursue.

Perhaps they wanted to create their own clothing line, have some sort of “lifestyle” business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) – the hallmark of “failed” businesses typically starts with someone’s wistful desire to “work for themselves”.

This is a lie. People don’t care that you started a “business” and all the stories you read about a 12-year-old CEO who’s onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.

The simple reality is that the MAJORITY of people are only moved by necessity. How “necessary” they deem a product to be to their life is how much value they’ll attribute to it (and thus a price).

The way to ensure that YOUR products are bought is to create a necessity for its usage. Don’t even think about “selling” it – [most] people aren’t stupid; they’ll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery… and the same principle exists in every other business. People pay you in direct proportion to how much you actually “give a damn” about what you’re doing.

The most important thing is to realize is that “service” sits at the CORE of what makes people interested in a company.

It’s not their “products” or even their “staff” – it’s what they DO on a daily basis which drives RESULTS. This “activity” is what the market recognizes – and is ultimately attracted to.

Think about it.

  • Apple don’t “manufacture” their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do “manufacture” their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company – no one is able to store and send out as many parcels as effectively as them.

If you want to get into “business”, come up with a RESULT that you can provide to a market.

  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid

If you’re looking to “start” a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the “best sellers” section of any marketplace).This gives you a direct indication of *exactly* what they have a budget for (what they’re willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) – giving you the ability to start attracting clients by virtue of how effective you are at providing said results.

The BIGGEST issue I’ve seen is leading with a product, or even “solution”. I hear it all the time – “what problem does your business solve”… hardly anyone buying a product actually thinks they have a “problem”. Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or – as Gary Halbert said – “your marketing should make their pupils dilate”.

Think about it like this – which would you rather do business with: “The World’s LARGEST Social Media Agency” or “The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back “. Whilst the former works for established businesses, the latter works for ANY business – especially new ones.

Notice how you’re not actually selling anything about the “process” of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of “social media” is followers. For SEO, it’s #1 Google ranks and for “programming”, it’s to create a “RECURRING SAAS BUSINESS”.

Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it… as long as it’s legit.

This is why some companies “always” seem to win – their “service” is based around the provision of particular RESULTS. They ignore (outsource) everything else.

If Starting A Business, It “Pays” To Focus On Service

In conclusion, if you’re looking at “starting” a business – the key is to forget yourself and focus entirely on the underlying results you can provide to the client.

If you don’t have the skills to provide said results, you need to get to work building them up (which can be done on the job).

Think about every transaction from the perspective of what you can add to the engagement. Don’t be afraid to “give away the family silver” (in terms of “secrets”) – 99{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} won’t compete with you, and the one guy who will rip you off will jump onto the next fad he finds.

The key thing you need to do from an enterprise perspective is to identify the various “services” which you’re either able – or capable of – providing for anyone with the right budget.

How To Make Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn’t just about creating a plan for our success in life, it’s also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we’ll discuss:

  • Guidance in your niche selection
  • What are niche goal projections and outcomes?
  • Are you busy or productive
  • Ninja productivity hack revealed
  • Video – Goal projections and outcomes

Guidance in your niche selectionWhat do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche – The topic or category that you’ve chosen for your site.

Goal – The end result that you are seeking.

Projection – An estimation of when the end result will occur,

for example:

  • First commission sale within 30 days.

>>>>By writing an article per day for 30 days.

  • First page ranking with my targeted keyword within 30 days.

>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I’ve heard that “excellence is a commitment to completion”, so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy – actively involved in doing something, or having a lot of things to do.

Productive – achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It’s easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we’ll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It’s best to select a niche that you would like to spend a lot of time and energy on, not one that you’ll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They’re great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn’t matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here’s a great tip I’ve used and recommend to you.

Plan ahead and:

  1. Remove all distractions or find a place where you can be uninterrupted.
  2. Choose only one thing to focus on completely for an hour and set a timer.
  3. Stop when the timer goes off and leave it for the next time. Don’t think about it anymore.
  4. Take a short walk or take a non-sitting break, unless you’ve been using a standing desk. Lying flat on your back might feel good too.
  5. Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you’ve powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.

Tips To Make Email Marketing

Pretty much everyone that has done any email marketing will say that there is a lot more to it than just typing out a short message and sending out your posts to your subscribers. With a little understanding, most can easily follow the steps and implement a wise email marketing strategy.

First, we need to learn how to build a quality email list of niche related readers who are interested in your email updates and opportunities and will read and click on the links.

Many businesses consider email to be one of their most successful marketing avenues to reach their potential customers and is a valuable tool for any company seeking to reach its audience.

In the last post ” Email Marketing For Beginners – Important 1st Steps Video” we started with how email marketing works and finished with a video on setting up your first campaign.

In this article we’ll be covering the following topics:

  1. How blog broadcasting works
  2. Sending automatically vs manually
  3. Hitting the publish button
  4. Finding the RSS feed URL
  5. Tracking your results
  6. Let’s get started step by step Video

How blog broadcasting worksThe invisible chain all starts with traffic >>> to your website blog post >>> to blog RSS feed >>> your email autoresponder >>> triggers an auto email message to your list >>> first reads your send time >>> sends email to your list.

Every WordPress website has an RSS feed, which is short for Really Simple Syndication which has certainly improved the way that users interact with article content online.

Have you seen text or image buttons on various websites inviting you to subscribe via RSS and wondered what it meant? These RSS feeds give their users the ability to simply subscribe to the free RSS feed and then read the updates from the site in what is called a “Feed Reader”.

These feeds benefit those who actually own or publish a website because website owners can get their content quickly to their readers by submitting to the various RSS directories.

What is a Feed Reader?

All Feed Readers are pretty much the same and using one makes it possible for you to quickly scan the headlines and updates of all of your favorite sites in your own RSS feed. Simply put, the feed readers purpose is to gather and display web feeds from your favorite sites in one place. By using a feed reader you can have updates and new articles from multiple sites delivered to you without having to go visit each website individually.

How do RSS Feeds work?

RSS feeds are simple text files that once submitted to feed directories, will allow subscribers to see the content in a short period of time after its updated. There are probably many, or at least a handful of sites that you regularly check on for new content and updates.

Think of the time spent checking out all of these sites and not finding anything new, only a need to come back in a few hours, the next day, or until some of the sites decide to put up something new. That’s time-consuming, and when you’re checking out numerous sites on a daily basis the RSS feed is an awesome time saver.

Usually, on most sites, there’s an orange feed icon that has become the standard for feed subscription. You can go to your favorite websites and click on the orange icon and you’ll be subscribed to that particular sites RSS feed, which will send new content to your Feed Reader. This makes it so much easier and a time saver as you can see all of your favorite sites latest posts and update entries in one place.

There are a number of different types of FR’s depending on your intended use or the way that you want to view the latest content from the sites. There are five different types of FR’s that are available for free online, including; desktop FR’s, built-in browser FR’s, email-based FR’s, web-based FR’s, and mobile feed readers.

Every blog will have an RSS feed and every blog post will have a syndication feed that will go to your autoresponder. This triggers an automated email to your list after first reading the preset sending time. At the right time, the autoresponder will be sending out your posts to those on the list. All of the autoresponders, Aweber, MailChimp, GetResponse, etc., will have their own way of doing this process, all with the same end results.

Hitting the publish button – Sending automatically vs manually

Within the autoresponder, there is an opportunity to have your emails automatically sent on a specific day and time of day, or you can choose to send out your posts manually.

The only real difference between the two settings is that with the manual sending choice there’s an opportunity to tweak the message or customize it before sending out your post to your readers.

How to find the RSS Feed URL

Go to your websites blogroll and in the browser, at the end of your URL, add ” /feed” and then press “enter”.

Your RSS feed should appear on the screen. Your RSS feed URL is your website address plus: /feed.

Tracking your results

To find out who is clicking on your emails, reading them, clicking on the link, etc., here are two places that you can use to check on the email campaign results:

1. Inside the autoresponder, you’ll see all of the details and specifics.

Some of the autoresponders, Aweber, Constant Contact, MailChimp to name a few, have an app to download on your phone so you can have all of the information at your fingertips.

2. Google Search Console Analytics – click on Acquisition Overview, then Referral

This is to find out how many people clicked on the sent email and went to your website from the autoresponder.

How To Using Premium Email For Business

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. “Email marketing is using the specific tools to send your advertising emails to a group of people.” Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let’s take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don’t get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It’s not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

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