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Making Effective Email About Customer Support

If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.

That is why having an email customer support is becoming a necessity nowadays. But how do we know that our emailing strategy is still effective?

Here are important questions you should ask to find out if you are doing your emailing right.

Did You Lessen the Customer Struggle?

Customer support exists because of one reason: to ease your client and provide solutions to their struggles in relation to your product or service.

This should be a clear objective, not only to the business owner, but also to the customer representative. You can only do this if you are communicating effectively to your customer. One big factor that can affect the communication between the support and the customer is the clarity of the email.

Here are quick tips to ensure that your email is clear:

  • Avoid using big words – using big words may make you sound smarter in real life, but not on email. Remember, your aim is to make your customer understand and you do not need jargons to do that.
  • Do away from long paragraphs – You know the feeling of reading long paragraphs right? Make use of line breaks and split those long paragraphs. It is much more effective to use numbers than bullets when you are doing a step-by-step process. It makes referencing easier.
  • Human Touch – even with the rise of artificial intelligence, no one wants to talk to a robot. By adding human touch like using your customers’ first name, they can feel your empathy and will be assured that they’ve got your full attention.

Have You Acknowledged Your Receivers’ Perspective?

Everybody has different views, and sometimes as a sender, we are too focused on what we want relay without considering the customers’ point of view.

Likewise, it is important that you keep your email specific and simple. If you are responding to a complaint email, make sure that you identify the time frame in resolving the issue. If it is an inquiry, acknowledge what they are asking and give them specific answers.

Before hitting the send button, reread your email. How does it make you feel?

Did It End Positively?

There’s nothing worse than ending any conversation in a negative way, so make sure that you include a positive note, whether the problem was solved or not.

Before ending, make sure you give all the possible support you can give. The efficacy of email customer support boils down to this question: how many extra miles can you give for your customer?

How To Make Good Newsletter

How to Engage Your Target Audience for More Clicks

Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.

While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more.

If you haven’t reviewed your stats on your newsletters, it’s a good time to do so. We reviewed various email marketing tools before, and if you use any of those, you have the numbers on your newsletters easily available to you.

If you don’t have those numbers, it’s well worth looking at our post and upgrading to a better service.

Take a look at these industry-by-industry newsletter averages and compare them to your stats. Are you at par with your industry, above or below the average?

If you’re above, you likely have a pretty good newsletter already. If you aren’t seeing numbers like these then your newsletter structure likely needs to be overhauled.

So what can you do to get those numbers up?

Make sure you’ve got these all covered!

1. Set a goal for every newsletter.

Whether it’s a sale or a webinar event announcement, make the point clear before you start. If you have more than one goal, create a hierarchy for your newsletter designers to adhere to.

If you do them yourself, create the guide so you don’t stray off course. By making this goal system you’ll stay on topic and deliver your message without clutter.

2. Write your email with your goal in mind.

Write it out without any distractions and once done, put it away. After a few hours look at it again and refine it so it’s more streamlined.

Often when we start writing we include many elements that are actually unnecessary, and when it comes to email newsletters you want to be as clear and concise as possible.

If you’ve got a link you want users to click on, then you have to make sure that goal is stated right at the start.

3. Ensure there is value in your goal.

What will users receive by clicking? If you haven’t given them a good reason to click, then they likely won’t. An announcement isn’t as valuable as directing users towards a conversion funnel, so keep your goal(s) in mind when evaluating what’s most effective.

A new sale or webinar with a way for users to buy or sign up on your website warrants a quick, clear email that explains what your newsletter is about and the value the user will get if they click.

4. Make it easy to click through!

Don’t hide your Call To Action (CTA) amongst a mountain of copy. Remember: most users tend to be on mobile devices, so if your newsletter copy and CTA are too small, you’re throwing away potential leads/users.

Always remember not to overcomplicate things. Make it clean, quick, and simple, and if you have value in what you’ve emailed your subscribers about, they will naturally click through on a large, prominent CTA.

Many small business owners have difficulty with their newsletters and we’ve seen why. Before you attempt a revamp or even after you’ve drafted one, please get in touch with us.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

The Advantage of Blog Commenting

Blog commenting benefits include high authority link building and gaining popularity. This in turn leads to getting recognised as a Professional in your Niche. Therefore it also comes highly recommended to focus blog commenting on secure sites. These are domains that have an SSL certificate registered and https protocol enabled. So if your own site is yet to be secured then you simply contact your hosting provider and request an SSL certificate registration.

But what is Link Building?

Link Building is part of your on-site SEO and crucial if you’re going to leverage your blog commenting benefits. There are inbound and outbound links but as mentioned earlier, try focussing on the https URLs. Link building can increase your site popularity depending what kind of links they are. Which is why High Authority links are more preferable. In a nutshell, link building is the art of linking to relevant content to increase popularity and conversion.

Can I get Traffic to my Blog through Commenting?

Yes you can leverage your blog commenting benefits and attract more web traffic to your Blog. But that will largely depend on what you comment and to whom. Read other comments and note on what is being discussed, but more importantly what is asked. Read the post you’re about to comment on (to the last word) and add value to the content in your comment.

To leverage blog commenting benefits for traffic your content must be as compelling as any other. The comment need to inspire curiosity through addressing a need. And also suggest a solution (Without Any Links) because you’re building reputation not a bank account.

You need to be painfully specific with your targeting. Because random comments with promotional content is not commenting. That is nothing more than spam and No professional webmaster will ever approve your comment. Blog commenting is Not a way to get traffic to your affiliate links and offers. It is a way to get traffic to your own blog and blog posts.

What exactly is a Professional Comment?

A professional comment does not include any links, unless asked after by the Blog Owner. Or on blogs where the Comment Luv Plugin is enabled. But even then the plugin will only share the link to your latest post. The comment window will request the submission of your Name, Email Address and URL. This is where you share your own Blog URL or a URL to one of your Blog Posts.

When you effectively inspire curiosity then naturally the visitor will want to know more. Then they will visit your blog and most probably stay a while. And that is also the difference between a Hit and an actual Visitor staying on your Blog.

But what if the URL option is not provided?

If it is not present in the comment window then you do not include any links in the comment. Many of these comment sections may be linked to sites like Disquss. In which case you need to open your free account and register for ultimate blog commenting benefits in this manner.

With this method of commenting, all your comments will be recorded in your Disquss profile. Which in turn includes the URL to your Blog. So when inspired readers visit your profile they will also visit your Blog.

What is the difference between Inbound and Outbound links?

Inbound links are links to content with the same primary URL. These are both relevant posts and links to blog pages of the same blog. Each post should include at least one link to another blog page. A blog post link is considered an “Orphaned” link without a back link to a blog page. These are hyperlinks placed in post and page content.

Outbound links are links to blog posts and pages of a different URL than the Primary. These are also placed as hyperlinks within your own content relevant to the content contained in the shared link.

In Conclusion

Blog Commenting Benefits include boosting site popularity through content and presentation. Popular sites attracts more favour from search engines and will increase your blog ranking capability. But a blog comment is not a sales page, which is called Spam. Commenting on other Blogs must be leveraged for traffic to your own blog only. You cannot promote affiliate links and offers in a blog comment.

Tips To Make Great Content

Content curation is a quick way to produce helpful content for your target audience. It’s a shortcut to adding valuable content to your blog or website because you’re not producing it from scratch. But you are offering value by writing comments on why it’s useful, beneficial or relevant to your audience.

It’s the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.

Determine a Strategy

How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.

Where Will You Get The Content?

Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.

Your Tone of Voice

Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.

Give An Opinion on the Curated Content

Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.

What Are Your Target Audience’s Pain Points

What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.

Answer Their Common Questions

Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.

Pick Out the Best Content from the Best Sources

Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.

Know How To Curate Content Legally

Make sure that you credit all your resources so you’re not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you’re uncertain about using the content material, get in touch with the website owner and ask. Generally, they’ll be happy to give approval, provided you’re not slating their work as a load of garbage.

How To Grow Your Blog Traffic

All the bloggers in the world want to have more and more traffic on their blogs. There are plenty of ways by which you can do that. Here are few tricks that will help you in achieving more than your targets.

#1 Provide your visitors with consistency
The most important factor that will increase traffic is the consistency of the readers on your blog. You can adopt for daily topic systems, daily tricks, and tips or any other thing that comes to your mind. After that, you will see a sudden increase in your traffic. Make sure that you post often on your blog so that your visitors keep returning back to your blogs.

#2 Do not neglect old posts
Prompting your old posts will also lead to increase in traffic. There are many people who write the post and entirely focus on that neglecting the old ones. Each post that bloggers write can generate traffic. You can create a spreadsheet with all the post, titles and links. Make sure that you are giving equal attention to yours. This way you will be able to double your traffic.

#3 Face the change
There are many people who do consider redesigning their blogs as important because they are afraid of the change. You will need a new approach from time to time so don’t be afraid and face the change. Your visitors might also be looking for something new and make your goals clearer. Changing the design of your pages like home page and others will definitely bounce up your traffic and users will feel a fresh look.

#4 Take your users to next page
If your layout of the blog contains read, comments on the post then it is wrong. Users should know when to switch to next. Most of the user’s after reading might want to go further and if they will not find a way they will quit. You might be thinking that users will visit your home page and then will seek from there, but this is not the case. It is your responsibility that you point them in the right direction. You can do this by linking your posts so that they can check out the other categories as well. This way they will know where they are heading the next.

#5 Summarize
These are the tricks that will definitely help you in gaining traffic to your blogs. A blogger must think by keeping themselves in the shoes of the readers. They should think of making blogs that are interesting, informative and easy to navigate.

Also, make sure that you are changing the designs of your home page. Don’t be afraid as this will please your readers. They will have a nice image of you because the one who loves changes is always having fresh ideas.

Tips To Change Your Career

Are you one of the many that are seriously considering making a career change, and thinking about the steps needed to make a successful switch? It’s important to have a good plan in place before committing to starting a new career.

A Good Plan and a Long-Term View

It’s best to be sure that the change will bring you and your family happiness, joy, and financial security. A low-stress atmosphere each day is always recommended and beneficial long-term.

Here’s a list of 8 things that I would need to do to make my career change a successful one:

  1. I would make a list of my personal, and family needs or requirements. I’ll include everything that I need to keep myself in a happy and comfy state while I make this career change.
  2. What will I give in exchange for learning and earning in my new career? It is very important to understand that in order to add such an activity as a new career to my life, I need to take the time and energy away from something else and give it to my future pursuit. I will no doubt have to give up some TV time, maybe not watch television for a few hours per night. I’ll have to give up my wasted computer time of watching YouTube videos about news and entertainment, or I might need to sacrifice a few nights a week and weekends. Many fail because they simply cannot find the time to change. It’s always up to me to take my own time and spend it wisely. This determines my success and speed in reaching my goals.
  3. Do I have what it takes to excel at this new career? I need to be honest with myself. I might have to develop the qualities and characteristics that are necessary in order to thrive and be successful in this new career. An example can be seen in a salesperson. An experienced and successful salesperson will have great communication skills. Whatever product or service they’re selling, they have the skills needed for a solid foundation. Skills like good leadership, organizational skills, and they’re great listeners, able to read their prospect’s minds well. They know how to explain, in a convincing way, how their product or service is perfect for them and something that they just can’t live without. These are all abilities that can be developed and many have sharpened their characters to excel in their profession and have become very successful.
  4. I’ll want to talk to a few people who are currently in the career that I’m considering and ask questions and get a good picture of what it’s like from one day to another in that particular job or career. I’ll make a list of the pros and cons. Some things might sound great and rewarding, but once I do my research my mind might change and see it as less appealing.
  5. It’s easier now than ever before to get educated on just about any career that I might want to do. Using the internet I can always find more than enough information, courses, groups, and local resources to learn from. I may have to learn from a few different sources and through the internet, I can connect with whoever I need to in order to get what I need to progress in my situation. I can Google them and follow them on social media and forums, etc.
  6. I’ll need to be ready for challenges and set my mind to overcome them all and not give up. It’s important to consider the cost before I start my journey into my new career. If I become aware of the challenges through my research then I can prepare myself to meet that situation before the need arises. Some underestimate the challenges and overestimate their own abilities to meet the challenges. That’s why it’s necessary for me to consider these things before committing to a career that I might be tired of in a few years. Once I’m sure of the path that I want to take I can put my plan for success in place.
  7. Now I’ll follow my plan and overcome all obstacles until I reach a certain amount of success. My plan might change some along the way but I’ll continually learn and strive to reach my goals asap and not waste my time but I’ll do my best to make the most of it.
  8. I would also join a community group of like-minded individuals that all have similar type goals. This group will help one another reach their goals, and will even celebrate with them when they are reached.

All About Youtube Rules

As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.

In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.

If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!

In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube’s guidelines to obtain your YouTube indication in name, as well as your password.

Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.

If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube’s guidelines to obtain your YouTube indication in name, as well as your password.

The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube’s standards, your video might be gotten rid of.

Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.

YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not. Simply a few of the guidelines imposed on YouTube are detailed listed below.

1. You should only have one email address linked with your account.
2. You should certainly not post duplicate content.
3. You should always make your videos applicable to its title & keywords.
4. You should not ever purchase views.
5. You should certainly not ever use software to add ratings, comments, or friends automatically.
6. You should not use irrelevant keywords
7. With YouTube’s new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.

8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.

Tips To Know Your Website Value

Although there are many tools for calculating a website’s worth online, they may not always be accurate. It is for this reason that you ought to understand how to evaluate the value of your website. For example, some of these websites use only income gained from Google AdSense. This is wrong because numerous websites have many other income streams other than Google AdSense. Secondly, income from Google AdSense cannot be considered the standard of measuring ad income since it’s actually very low.

Another factor that has been wrongly used to measure the value of a website is Alexa ranking. Although this is a widely used measure, it is mainly based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Secondly, a high number of visitors to any given site does not necessarily equate to a high income. Income is mainly based on the business model that any site employs.

Accurate Methods of Determining a Website’s Value

Although these methods may appear tedious, they are the best approach in determining how much a website is worth. Another factor to bear in mind is that only a website’s owner can accurately calculate its worth. This is because only he or she has custody of the website’s data.

1. Amount of Revenue Generated

There are numerous ways to monetize a website. The most common include:

  • Offering ad space – examples include AdSense, Infolinks, and affiliates.
  • Product sales – examples include eBooks, brand caps, and T-shirts.
  • Subscription based payments – examples include online courses and membership based resources.

A website that has these, or any other way of generating income can be valued based on the amount of money it generates daily, monthly, or yearly.

2. The Age of a Website

This offers additional value to a website because search engines, especially Google place more value on it. This is based on a number of parameters including:

  • Brand recognition – the older a site is, the higher the possibility that it has grown into a known brand.
  • Number of backlinks – older websites have more backlinks that newer ones meaning higher traffic.
  • Trust – People will definitely place more trust in an older website than one that has just been created.

Although there may not be a definite monetary value, age places an older website at a higher value.

3. Domain Name

The factor you should consider here is the market potential of the domain name. A domain name can determine a brand’s competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher potential income.

4. SEO Analysis

Websites vary greatly in terms of the way SEO has been applied. A site that has high quality SEO is definitely more visible than one that doesn’t. As such, it will be of higher value.

5. Web Content

There are websites that automatically attract numerous visitors, including unique pageviews due to the quality and the value of their content. One such example is a news site that is well written and has new content every day. Others are educational sites. Such sites will bear higher values owing to the value of their content. This is also an indicator of the amount of work that has been put into building the site.

6. A Website’s Assets

These are all the additional features that a website has in addition to the basic structure. These can include:

  • An advanced theme
  • An email list
  • Professional type plugins
  • A premium domain name

7. Traffic

A website that attracts a high amount of traffic has a higher potential of business than one that doesn’t. The higher the traffic, the higher the market value.

Top 5 Free Website Worth Calculators

The tools listed below are some of the best free tools for checking a website’s worth, based on the parameters they use.

1. Website Value

Website Value is free website value calculator that helps rank and estimate the value of your website using Alexa and Google rankings. Plus, it is able to estimate how much daily ad revenue your website brings in.

2. Website Outlook

This site evaluates the worth of a website based on Alexa Ranking, Dmoz listing, revenue from ads, daily page views, and so on. It is popular because it also offers suggestions on how to further improve the value of your site.

3. Your Website Value

The Your Website Value team brings 18 years of experience to help you appraise the worth of your website. It shows your web traffic graphically and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.

4. Website Value Calculator

Values not only scores your website but also gives you the name and value of the top websites online so you’d have an idea of how your site compares to more famous names like Google or Twitter.

5. Site Price

This is a free tool that uses an assortment of factors to calculate the worth of a given website. Its key pricing parameters include:

  • Number of daily visitors
  • Backlinks available
  • Visibility within search engines

How To Get Money Online

If you’re reading this right now, then I have a few guesses about you – you need to make money online, you need to do it fast, and you don’t have a lot of time.

Or maybe you’re already earning money online and you just want to grow your online income. Whatever your reason is, I’ve got you. Because today I’ll be showing you three easy ways to earn money online for free.

I don’t want to bore you with a long introduction so let’s jump to the good part.

3 easy ways to make extra money online for free.

1. CPA offers

To make money this way, just sign on cpalead.com or cpagrip.com. After login you’ll be provided with a lot of offers to promote.

Once you have picked the one you like most you can forward it to some friends you think will be interested via email. If your friends like the offers, you’ll get paid each time your friends sign up for any free offer you promote to them. The amount you’ll get for each sign up can range from $0.50 to a couples of dollars.

If you have large following on social media you can make even more money promoting it there.

2. GPT (Get Paid To) Sites

These websites will pay you to perform simple tasks like completing surveys, watching videos, reviewing products, and so on. To make money with this simple method sign up on any or even all of these websites – inboxdollars.com, swagbucks.com or slicethepie.com.

These sites have been around for over ten years now and each of them have paid over ten million dollars to their members all around the world.

They have truly stood the test of time and they are some of the most trusted sites on this planet when it comes to making money online.

3. Website Testing

Sites like usertesting.io and userfeel.com will pay you to test and review different websites on your mobile phone or laptop. They pay around $10 for each website you test.

They accept people from every country and they always pay on time. In fact, if you could only use one of these three methods to earn money online, I would recommend website testing.

So there you go – 3 easy ways to earn money online for free. Which of the three ways will you try out first? Which other website am I leaving out? Let me know in the comment section.

Tips To Get Great Content For Your Blog

Content curation is a quick way to produce helpful content for your target audience. It’s a shortcut to adding valuable content to your blog or website because you’re not producing it from scratch. But you are offering value by writing comments on why it’s useful, beneficial or relevant to your audience.

It’s the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.

Determine a Strategy

How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.

Where Will You Get The Content?

Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.

Your Tone of Voice

Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.

Give An Opinion on the Curated Content

Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.

What Are Your Target Audience’s Pain Points

What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.

Answer Their Common Questions

Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.

Pick Out the Best Content from the Best Sources

Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.

Know How To Curate Content Legally

Make sure that you credit all your resources so you’re not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you’re uncertain about using the content material, get in touch with the website owner and ask. Generally, they’ll be happy to give approval, provided you’re not slating their work as a load of garbage.

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