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How To Using Premium Email For Business

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. “Email marketing is using the specific tools to send your advertising emails to a group of people.” Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let’s take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don’t get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It’s not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

Making Effective Email About Customer Support

If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.

That is why having an email customer support is becoming a necessity nowadays. But how do we know that our emailing strategy is still effective?

Here are important questions you should ask to find out if you are doing your emailing right.

Did You Lessen the Customer Struggle?

Customer support exists because of one reason: to ease your client and provide solutions to their struggles in relation to your product or service.

This should be a clear objective, not only to the business owner, but also to the customer representative. You can only do this if you are communicating effectively to your customer. One big factor that can affect the communication between the support and the customer is the clarity of the email.

Here are quick tips to ensure that your email is clear:

  • Avoid using big words – using big words may make you sound smarter in real life, but not on email. Remember, your aim is to make your customer understand and you do not need jargons to do that.
  • Do away from long paragraphs – You know the feeling of reading long paragraphs right? Make use of line breaks and split those long paragraphs. It is much more effective to use numbers than bullets when you are doing a step-by-step process. It makes referencing easier.
  • Human Touch – even with the rise of artificial intelligence, no one wants to talk to a robot. By adding human touch like using your customers’ first name, they can feel your empathy and will be assured that they’ve got your full attention.

Have You Acknowledged Your Receivers’ Perspective?

Everybody has different views, and sometimes as a sender, we are too focused on what we want relay without considering the customers’ point of view.

Likewise, it is important that you keep your email specific and simple. If you are responding to a complaint email, make sure that you identify the time frame in resolving the issue. If it is an inquiry, acknowledge what they are asking and give them specific answers.

Before hitting the send button, reread your email. How does it make you feel?

Did It End Positively?

There’s nothing worse than ending any conversation in a negative way, so make sure that you include a positive note, whether the problem was solved or not.

Before ending, make sure you give all the possible support you can give. The efficacy of email customer support boils down to this question: how many extra miles can you give for your customer?

How To Make Good Newsletter

How to Engage Your Target Audience for More Clicks

Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.

While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more.

If you haven’t reviewed your stats on your newsletters, it’s a good time to do so. We reviewed various email marketing tools before, and if you use any of those, you have the numbers on your newsletters easily available to you.

If you don’t have those numbers, it’s well worth looking at our post and upgrading to a better service.

Take a look at these industry-by-industry newsletter averages and compare them to your stats. Are you at par with your industry, above or below the average?

If you’re above, you likely have a pretty good newsletter already. If you aren’t seeing numbers like these then your newsletter structure likely needs to be overhauled.

So what can you do to get those numbers up?

Make sure you’ve got these all covered!

1. Set a goal for every newsletter.

Whether it’s a sale or a webinar event announcement, make the point clear before you start. If you have more than one goal, create a hierarchy for your newsletter designers to adhere to.

If you do them yourself, create the guide so you don’t stray off course. By making this goal system you’ll stay on topic and deliver your message without clutter.

2. Write your email with your goal in mind.

Write it out without any distractions and once done, put it away. After a few hours look at it again and refine it so it’s more streamlined.

Often when we start writing we include many elements that are actually unnecessary, and when it comes to email newsletters you want to be as clear and concise as possible.

If you’ve got a link you want users to click on, then you have to make sure that goal is stated right at the start.

3. Ensure there is value in your goal.

What will users receive by clicking? If you haven’t given them a good reason to click, then they likely won’t. An announcement isn’t as valuable as directing users towards a conversion funnel, so keep your goal(s) in mind when evaluating what’s most effective.

A new sale or webinar with a way for users to buy or sign up on your website warrants a quick, clear email that explains what your newsletter is about and the value the user will get if they click.

4. Make it easy to click through!

Don’t hide your Call To Action (CTA) amongst a mountain of copy. Remember: most users tend to be on mobile devices, so if your newsletter copy and CTA are too small, you’re throwing away potential leads/users.

Always remember not to overcomplicate things. Make it clean, quick, and simple, and if you have value in what you’ve emailed your subscribers about, they will naturally click through on a large, prominent CTA.

Many small business owners have difficulty with their newsletters and we’ve seen why. Before you attempt a revamp or even after you’ve drafted one, please get in touch with us.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

The Advantage of Blog Commenting

Blog commenting benefits include high authority link building and gaining popularity. This in turn leads to getting recognised as a Professional in your Niche. Therefore it also comes highly recommended to focus blog commenting on secure sites. These are domains that have an SSL certificate registered and https protocol enabled. So if your own site is yet to be secured then you simply contact your hosting provider and request an SSL certificate registration.

But what is Link Building?

Link Building is part of your on-site SEO and crucial if you’re going to leverage your blog commenting benefits. There are inbound and outbound links but as mentioned earlier, try focussing on the https URLs. Link building can increase your site popularity depending what kind of links they are. Which is why High Authority links are more preferable. In a nutshell, link building is the art of linking to relevant content to increase popularity and conversion.

Can I get Traffic to my Blog through Commenting?

Yes you can leverage your blog commenting benefits and attract more web traffic to your Blog. But that will largely depend on what you comment and to whom. Read other comments and note on what is being discussed, but more importantly what is asked. Read the post you’re about to comment on (to the last word) and add value to the content in your comment.

To leverage blog commenting benefits for traffic your content must be as compelling as any other. The comment need to inspire curiosity through addressing a need. And also suggest a solution (Without Any Links) because you’re building reputation not a bank account.

You need to be painfully specific with your targeting. Because random comments with promotional content is not commenting. That is nothing more than spam and No professional webmaster will ever approve your comment. Blog commenting is Not a way to get traffic to your affiliate links and offers. It is a way to get traffic to your own blog and blog posts.

What exactly is a Professional Comment?

A professional comment does not include any links, unless asked after by the Blog Owner. Or on blogs where the Comment Luv Plugin is enabled. But even then the plugin will only share the link to your latest post. The comment window will request the submission of your Name, Email Address and URL. This is where you share your own Blog URL or a URL to one of your Blog Posts.

When you effectively inspire curiosity then naturally the visitor will want to know more. Then they will visit your blog and most probably stay a while. And that is also the difference between a Hit and an actual Visitor staying on your Blog.

But what if the URL option is not provided?

If it is not present in the comment window then you do not include any links in the comment. Many of these comment sections may be linked to sites like Disquss. In which case you need to open your free account and register for ultimate blog commenting benefits in this manner.

With this method of commenting, all your comments will be recorded in your Disquss profile. Which in turn includes the URL to your Blog. So when inspired readers visit your profile they will also visit your Blog.

What is the difference between Inbound and Outbound links?

Inbound links are links to content with the same primary URL. These are both relevant posts and links to blog pages of the same blog. Each post should include at least one link to another blog page. A blog post link is considered an “Orphaned” link without a back link to a blog page. These are hyperlinks placed in post and page content.

Outbound links are links to blog posts and pages of a different URL than the Primary. These are also placed as hyperlinks within your own content relevant to the content contained in the shared link.

In Conclusion

Blog Commenting Benefits include boosting site popularity through content and presentation. Popular sites attracts more favour from search engines and will increase your blog ranking capability. But a blog comment is not a sales page, which is called Spam. Commenting on other Blogs must be leveraged for traffic to your own blog only. You cannot promote affiliate links and offers in a blog comment.

Tips To Make Great Content

Content curation is a quick way to produce helpful content for your target audience. It’s a shortcut to adding valuable content to your blog or website because you’re not producing it from scratch. But you are offering value by writing comments on why it’s useful, beneficial or relevant to your audience.

It’s the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.

Determine a Strategy

How much curated content do you want on your blog? A good blend could be 70{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} original content, 30{69689d74ac1cb2d98eae0b3b905b61c5343ac5e83bc42b61f67b8ac34e3cac11} curated.

Where Will You Get The Content?

Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.

Your Tone of Voice

Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.

Give An Opinion on the Curated Content

Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.

What Are Your Target Audience’s Pain Points

What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.

Answer Their Common Questions

Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.

Pick Out the Best Content from the Best Sources

Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.

Know How To Curate Content Legally

Make sure that you credit all your resources so you’re not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you’re uncertain about using the content material, get in touch with the website owner and ask. Generally, they’ll be happy to give approval, provided you’re not slating their work as a load of garbage.

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