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Benefit CRM For Online Business

Today, the concept of shopping has dramatically changed. More and more people are buying from online retail stores. This might be due to various reasons, such as the convenience of buying things from home, saving valuable time, offering free shipping, providing an easy way for customers’ to compare prices among various online retail stores, presenting customers’ with less product prices when compared to the products available in physical store, and much more.

Have you ever purchased any products from an e-commerce store? How often do you purchase? What are your buying experiences? Are they delivering products on-time? How is the product quality? Is it good? Does your retail store offer customer support services? Are they quickly resolving your complaints and issues after the post-purchase? At a point of time, every customer, who purchases from an e-commerce store, will come across any one of these questions.

However, in this technology-driven day and age, the e-commerce industry is booming and growing rapidly. There are several industries that are coming up with online retail store ideas to attract a new stream of digital customers’ to their businesses. But how can your business attract online customers’ without having a proper strategy?

Utilize Customer Relationship Management (CRM) software to streamline all your online business activities, provide top-quality tailored customer experiences, as well as effectively manage the retail customer relationship.

Here are the top benefits for your e-commerce store if you invest in a CRM solution today:

1. Automate Repeated Workflows

Previously, sales people used to waste their valuable time sending follow-up emails to clients and customers’ instead of focusing on their core sales operations – selling. Now, you can use CRM system to automate the repeated work flows such as sending off follow-up emails, as well as tracking the buyer’s online activities.

For example: Your customer has recently purchased a smart phone from your store. Immediately, after the purchase you can use CRM system to send an individualized thank-you e-mail. After a week, you can use your CRM solution to automatically send a proposal list of smart phone accessories to your recent smart phone buyer. In addition, you can define an alert system focusing on customers’ who are leaving your online store without purchasing anything. Use CRM system to track your lost customers’ activities, monitor interested products, and the browsing history of your lost customers’ in order to send them the relevant products with discount prices.

2. Understand Online Customers’ Needs

In this highly competitive business environment, it is imperative for businesses to have a full-blown picture of its customers. Use CRM system to automatically track and monitor your web customers’ current needs, interests, tastes, preferences, age, income, demographics, past communications, buying histories, etc. The system then records all the customers’ analysis in the centralized CRM database. This analysis along with up-to-date records on each customer will help the marketing, customer support, and sales team to improve their productivity as well as boost their efficiency. Additionally, tracking your customers’ online social media activities will enable you to take note on your current customers’ needs and buying preferences.

3. Boosts Positive Customer Experiences

CRM is an invaluable tool for online retail stores to keep track of their lost customers, detect and prevent the fraudulent transactions, and provide an easy checkout process. It will help you by providing the right information to your online buyers. For instance, if one of your online customers has asked you the question, “Where is my current order status?”

Then, you can use CRM system to provide your customer with an immediate response. In CRM software, you can track the intuitive order status as well as the comprehensive history lookup of your customers’. The data obtained from your CRM system will help you in providing accurate status information, which can “wow” your customers and foster an overall positive customer experience.

An e-commerce CRM system is helpful for businesses by facilitating every-day tasks, increasing visibility into the selling process, establishing more personalized shopping experiences, and driving a higher number of sales. Effectively utilize the solutions of the cloud-based CRM system to generate the maximum profits for your online retail store.

How To Using Premium Email For Business

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. “Email marketing is using the specific tools to send your advertising emails to a group of people.” Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let’s take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don’t get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It’s not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.