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Tips To Make Email Marketing

Pretty much everyone that has done any email marketing will say that there is a lot more to it than just typing out a short message and sending out your posts to your subscribers. With a little understanding, most can easily follow the steps and implement a wise email marketing strategy.

First, we need to learn how to build a quality email list of niche related readers who are interested in your email updates and opportunities and will read and click on the links.

Many businesses consider email to be one of their most successful marketing avenues to reach their potential customers and is a valuable tool for any company seeking to reach its audience.

In the last post ” Email Marketing For Beginners – Important 1st Steps Video” we started with how email marketing works and finished with a video on setting up your first campaign.

In this article we’ll be covering the following topics:

  1. How blog broadcasting works
  2. Sending automatically vs manually
  3. Hitting the publish button
  4. Finding the RSS feed URL
  5. Tracking your results
  6. Let’s get started step by step Video

How blog broadcasting worksThe invisible chain all starts with traffic >>> to your website blog post >>> to blog RSS feed >>> your email autoresponder >>> triggers an auto email message to your list >>> first reads your send time >>> sends email to your list.

Every WordPress website has an RSS feed, which is short for Really Simple Syndication which has certainly improved the way that users interact with article content online.

Have you seen text or image buttons on various websites inviting you to subscribe via RSS and wondered what it meant? These RSS feeds give their users the ability to simply subscribe to the free RSS feed and then read the updates from the site in what is called a “Feed Reader”.

These feeds benefit those who actually own or publish a website because website owners can get their content quickly to their readers by submitting to the various RSS directories.

What is a Feed Reader?

All Feed Readers are pretty much the same and using one makes it possible for you to quickly scan the headlines and updates of all of your favorite sites in your own RSS feed. Simply put, the feed readers purpose is to gather and display web feeds from your favorite sites in one place. By using a feed reader you can have updates and new articles from multiple sites delivered to you without having to go visit each website individually.

How do RSS Feeds work?

RSS feeds are simple text files that once submitted to feed directories, will allow subscribers to see the content in a short period of time after its updated. There are probably many, or at least a handful of sites that you regularly check on for new content and updates.

Think of the time spent checking out all of these sites and not finding anything new, only a need to come back in a few hours, the next day, or until some of the sites decide to put up something new. That’s time-consuming, and when you’re checking out numerous sites on a daily basis the RSS feed is an awesome time saver.

Usually, on most sites, there’s an orange feed icon that has become the standard for feed subscription. You can go to your favorite websites and click on the orange icon and you’ll be subscribed to that particular sites RSS feed, which will send new content to your Feed Reader. This makes it so much easier and a time saver as you can see all of your favorite sites latest posts and update entries in one place.

There are a number of different types of FR’s depending on your intended use or the way that you want to view the latest content from the sites. There are five different types of FR’s that are available for free online, including; desktop FR’s, built-in browser FR’s, email-based FR’s, web-based FR’s, and mobile feed readers.

Every blog will have an RSS feed and every blog post will have a syndication feed that will go to your autoresponder. This triggers an automated email to your list after first reading the preset sending time. At the right time, the autoresponder will be sending out your posts to those on the list. All of the autoresponders, Aweber, MailChimp, GetResponse, etc., will have their own way of doing this process, all with the same end results.

Hitting the publish button – Sending automatically vs manually

Within the autoresponder, there is an opportunity to have your emails automatically sent on a specific day and time of day, or you can choose to send out your posts manually.

The only real difference between the two settings is that with the manual sending choice there’s an opportunity to tweak the message or customize it before sending out your post to your readers.

How to find the RSS Feed URL

Go to your websites blogroll and in the browser, at the end of your URL, add ” /feed” and then press “enter”.

Your RSS feed should appear on the screen. Your RSS feed URL is your website address plus: /feed.

Tracking your results

To find out who is clicking on your emails, reading them, clicking on the link, etc., here are two places that you can use to check on the email campaign results:

1. Inside the autoresponder, you’ll see all of the details and specifics.

Some of the autoresponders, Aweber, Constant Contact, MailChimp to name a few, have an app to download on your phone so you can have all of the information at your fingertips.

2. Google Search Console Analytics – click on Acquisition Overview, then Referral

This is to find out how many people clicked on the sent email and went to your website from the autoresponder.

The Advantage of Blog Commenting

Blog commenting benefits include high authority link building and gaining popularity. This in turn leads to getting recognised as a Professional in your Niche. Therefore it also comes highly recommended to focus blog commenting on secure sites. These are domains that have an SSL certificate registered and https protocol enabled. So if your own site is yet to be secured then you simply contact your hosting provider and request an SSL certificate registration.

But what is Link Building?

Link Building is part of your on-site SEO and crucial if you’re going to leverage your blog commenting benefits. There are inbound and outbound links but as mentioned earlier, try focussing on the https URLs. Link building can increase your site popularity depending what kind of links they are. Which is why High Authority links are more preferable. In a nutshell, link building is the art of linking to relevant content to increase popularity and conversion.

Can I get Traffic to my Blog through Commenting?

Yes you can leverage your blog commenting benefits and attract more web traffic to your Blog. But that will largely depend on what you comment and to whom. Read other comments and note on what is being discussed, but more importantly what is asked. Read the post you’re about to comment on (to the last word) and add value to the content in your comment.

To leverage blog commenting benefits for traffic your content must be as compelling as any other. The comment need to inspire curiosity through addressing a need. And also suggest a solution (Without Any Links) because you’re building reputation not a bank account.

You need to be painfully specific with your targeting. Because random comments with promotional content is not commenting. That is nothing more than spam and No professional webmaster will ever approve your comment. Blog commenting is Not a way to get traffic to your affiliate links and offers. It is a way to get traffic to your own blog and blog posts.

What exactly is a Professional Comment?

A professional comment does not include any links, unless asked after by the Blog Owner. Or on blogs where the Comment Luv Plugin is enabled. But even then the plugin will only share the link to your latest post. The comment window will request the submission of your Name, Email Address and URL. This is where you share your own Blog URL or a URL to one of your Blog Posts.

When you effectively inspire curiosity then naturally the visitor will want to know more. Then they will visit your blog and most probably stay a while. And that is also the difference between a Hit and an actual Visitor staying on your Blog.

But what if the URL option is not provided?

If it is not present in the comment window then you do not include any links in the comment. Many of these comment sections may be linked to sites like Disquss. In which case you need to open your free account and register for ultimate blog commenting benefits in this manner.

With this method of commenting, all your comments will be recorded in your Disquss profile. Which in turn includes the URL to your Blog. So when inspired readers visit your profile they will also visit your Blog.

What is the difference between Inbound and Outbound links?

Inbound links are links to content with the same primary URL. These are both relevant posts and links to blog pages of the same blog. Each post should include at least one link to another blog page. A blog post link is considered an “Orphaned” link without a back link to a blog page. These are hyperlinks placed in post and page content.

Outbound links are links to blog posts and pages of a different URL than the Primary. These are also placed as hyperlinks within your own content relevant to the content contained in the shared link.

In Conclusion

Blog Commenting Benefits include boosting site popularity through content and presentation. Popular sites attracts more favour from search engines and will increase your blog ranking capability. But a blog comment is not a sales page, which is called Spam. Commenting on other Blogs must be leveraged for traffic to your own blog only. You cannot promote affiliate links and offers in a blog comment.

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