Content curation is a quick way to produce helpful content for your target audience. It’s a shortcut to adding valuable content to your blog or website because you’re not producing it from scratch. But you are offering value by writing comments on why it’s useful, beneficial or relevant to your audience.
It’s the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.
Determine a Strategy
How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.
Where Will You Get The Content?
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.
Your Tone of Voice
Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.
Give An Opinion on the Curated Content
Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.
What Are Your Target Audience’s Pain Points
What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.
Answer Their Common Questions
Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.
Pick Out the Best Content from the Best Sources
Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.
Know How To Curate Content Legally
Make sure that you credit all your resources so you’re not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you’re uncertain about using the content material, get in touch with the website owner and ask. Generally, they’ll be happy to give approval, provided you’re not slating their work as a load of garbage.